A Professional Image & Your Personal Brand – AFL Club

One of the state’s major football clubs took some time out for team building and brand development with EGAMI. The club’s corporate team, ranging from senior level management to administration staff, took part in a professional image and personal brand workshop which looked at the role of each individual in acting as an ambassador of the sporting club’s brand.

When each person was asked what they wanted their team’s image to project, they answered unanimously: professional. EGAMI’s consultants brought focus on how to present professionally (in line with professional standards) while maintaining a sense of individuality and style through areas such as grooming, wardrobe styling, personal care, conduct and communication.

A collective buy-in to a professional team brand will see this AFL club move from strength to strength both on and off the field each season.

Feedback

“Insightful and informative. I learnt how the simple things we do impact our image to others.”

“It is nice to properly understand the standards required in a business environment.”

“Good! Really helpful and gave great advice.”

“The workshop was well presented and informative. I will use some of the information provided and take a more critical look at my image.”